Watch out for new spam scam
One of this year’s most insidious spam and phishing campaigns targets the folks who have access to an organization’s most sensitive data: executives. The attacks began with an early-summer flurry of...
View ArticleWhy your e-mails could be mistaken for spam
E-mail is a great tool for communicating with customers … assuming the messages get there. These days, more and more finance departments are relying on e-mail to communicate with customers and vendors....
View ArticleBlocking cell phone spam — is there an app for that?
Busy execs don’t have time for the interruptions created by the spam calls that are increasingly targeted at their smartphones. But there may be at app for that. Now that smartphones are the tech tool...
View ArticleUnsend! Critical things not to say or do in sales e-mails
You still need to get through to potential customers and make that critical first impression — even if you can’t do it in person. And more and more, that first contact is occurring through e-mail. Your...
View Article10 ‘e-words’ every marketer should know
The biggest challenge when it comes to writing online copy prospects respond to: Getting them to take the initial plunge and click on the message. A recent Mailer Mailer study tested over 300,000...
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Top 9 subject line words that get e-mail opened, read
Think using the word “free” in a subject line will get your e-mail trapped in spam filters? Don’t believe it. That’s the advice e-mail experts at MailerMailer.com have for marketers after analyzing...
View ArticleWant to write email that sells? Here’s how
Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb. Email marketing garners higher ROI than any other direct selling method, according to research...
View ArticleKeep Ho, ho, ho from becoming No, no no
What’s on many email marketers’ Christmas wish lists this year? Creating a well-balanced campaign that successfully promotes the brand, without snowing customers under. Since you won’t be clad in red...
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